From: mapleson@cee.hw.ac.uk (Ian CR Mapleson)
Subject: Re: SOC: Make everyone on earth SEE things your way.  Really?
Date: Thu, 7 Sep 95 09:54 BST


From mapleson@cee.hw.ac.uk (Ian CR Mapleson)

cyberoid@u.washington.edu (Robert Jacobson) writes:
> A prominent full-page advertisement by Silicon Graphics Inc. in the
> WALL STREET JOURNAL caught my eye.  No, more than that: it glared at
> me with an eye of its own, a Big Brotheresque image that offers me

I agree with your sentiments. It does sound rather ominous.

My question would be this, however: to what extent do you think the
designers and creators of the hardware which SGI produces agree with
the sentiments as espoused by that advert? I've talked to many people
at Silicon Graphics at various times (eg. Michael T. Jones, head of
the Advanced Graphics Division) and they certainly don't seem to me to
be people who would like that advert's implied message. I think this
may be a case where the PR people went a bit OTT.


> As we in the virtual worlds field know too well, no computing machine
> available today outputs more than pretty pictures and sound. ...

This, however, I cannot agree with. I doubt Lockheed would describe
it's Onyx-based flight simulator as pretty pictures! :D

I also doubt those using virtual therapy systems would agree either,
also anyone who has played Vampire XDV-7. :D

See:

 http://www.cee.hw.ac.uk/~mapleson/sgistuff/ultra64/dvl/paradigm/paradigm.html


> ...  In these conditions, for
> most individuals, computer-generated pictures may very well come to
> stand in for what is happening the real world.  It's a fearsome
> thought.

This, on the other hand, IS something I'm concerned with. My
dissertation was on the side effects of playing Doom, and I observed
many interesting things. But every day I see things which are far more
important in the sense of the above paragraph.

An example: there is currently a TV advert running in the UK for a
particular cat food. The ad depicts a 'cat from next door' visiting
the hero of the advert (another cat) and trying out the product. At
the end of the ad, the speaker insults the hero cat, which frowns in
response. In fact, I saw something like 5 or 6 moments in the ad where
digital video imaging (DVI) was used to make the cat appear to frown,
grin, turn its head, etc. This is the same technique that was used in
'Jurassic Park'. It's related to 'morphing' but is more sophisticated.

Food for thought: how many viewers even realise that they're seeing
computer-modified images like this? Very few, I bet. I've been
involved with computer graphics for ten years and have fiddled with
high-end SGI hardware, yet I can spot the computer-modifed parts of
some modern TV adverts often only because the depicted behaviour
seems, or most definitely IS, 'odd' (like a frowning cat, or a car
that 'uncrushes' itself in reverse from a smushed cube into a brand
new vehicle).

I've been thinking for a while that perhaps, for TV commercials, a
small 'CGI' logo should appear somewhere whenever the image the viewer
is seeing has been computer generated or modified (perhaps even two
different types: CGI for completely computer generated images, CGM for
images that are modified using computers).


> ...  There is behind these
> expressions a righteous fear of delusion, of literally "losing our
> collective mind." ...

This is why I applaud companies like Id Software, who's plans to
release an editor with their next game (Quake) will enable
_individuals_ to create their *own* virtual worlds, enabling them to
express their own imaginations and not the collective imagination of a
company (an oft-said remark on alt.games.quake is, "Quit complaining
about Quake being RPG-style! If you don't like RPGs, change it to what
you DO like!").

There is much scope like this for people to not become part of a virtual norm.
The massive variety of add-on levels that people worldwide have created for
Doom is a good indicator of this. Ordinary people *want* to experiment. It's a
pity that advertising and marketing people, because of who they are, often
have a different 'normalised' worldview.

The release of Quake will be the first time that the public will be able to
create their own fully 3D, properly modelled, virtual worlds, in which a
theoretically unlimited number of people can explore. I will be interested to
see what people create and exactly what people do with their worlds...


>  ... Also,
> a line must be drawn between a company and the message its ad agency
> promulgates. ...

This is what I meant by my first paragraph.


> What do others think?  If you've seen the advertisement, what thoughts
> and feelings did it inspire in you?

I can sum mine up with an extract or two from a little essay I typed up a while
ago:


*****************************************
Two totally opposite examples:

  - the fields of entertainment, education, communication and medicine will
    benefit greatly. Games will go through the roof in terms of graphical
    quality (thus the focus of my dissertation). Simulation and training
    techniques will improve massively. Medical cures will be very effective (eg.
    curing phobias). Education will explode (general multi-media, etc.). And so
    on.

  - the ability to fake images, lie visually and 'fool the camera' will be very
    easy to do, with the hardware available to anyone. How can a court use a
    video as evidence if, with the standard computer hardware of the day
    available off-the-shelf from your local store, it is possible to fake an
    image that is PIXEL FOR PIXEL identical with a recorded video image? With
    today's computing resources, police forces _already_ need special software
    to be able to tell if an image is genuine or a well-done fake.

Think about the movie 'Forest Gump' for a moment. Some people who saw that film
thought it was a drama documentary because they believed the scenes where Mr.
Gump meets various presidents and celebrities were from genuine archive footage.

Further things to ponder as you sip your coffee, tea, whatever:

  - military VR torture would be very effective. This is one of things that
    William Gibson said to me when I asked him about the ramifications of
    realistic VR. Imagine someone in a laser helmet being forced to see a
    simulation of being repeatedly dropped from a great height and then raised
    again, or seeing horrifying monsters, or gruesome scenes of appalling
    violence, etc.

  - Who owns the copyright on a modified/fake image?

  - Virtual war? (remotely controlled planes, etc. The pilots use local VR
    controllers to fly planes that are hundreds of miles away. If the plane is
    destroyed, you still have your valuable pilot intact).

  - virtual murder. This is a complex issue and relates to social interaction
    within massively networked game environments. I might write something on
    this another time, but basically it's about what legally happens if someone
    causes the death of another person in a VR world because of the kind of
    fear/fright/panic effect mentioned in my dissertation.
*****************************************



And also:



*****************************************
How long before we begin to see computer-generated films of fake
assassinations, murders, etc. on the news without even realising it? Could
_you_ tell the difference? I am pretty much convinced that altered film clips
have already been used in TV broadcasts (I recently saw a TV report on one
channel showing an MP talking to reporters. A sarcastic comment can quite
clearly be heard in the background, which temporarily flusters the MP. The same
item was covered by a different channel later on in the evening. In _their_
report, the heckling crowd member's comment was not audible *at all* and the
occurence wasn't even mentioned, whereas the previous TV channel pointed it out
since they thought it was rather funny. Question: was the heckling edited from
the broadcast on the second channel? Seemed like it to me). If a secret service
released a video of an assassination, would you believe it was a genuine film?
I won't anymore because it's just too easy to fake and alter things now. I
*certainly* won't take contraversial video films for granted after 1996 (ie.
after RE3 is released).
*****************************************


Well, speach over. Comments welcome. :)

Ian.

PS. Don't get me wrong, btw; I want to help create the most realistic games I
possibly can. But I don't want my game's players to get their brains fried! :D

My idea of a reasonable-quality future VR game would be (123K 581x419 GIF):-

  http://www.cee.hw.ac.uk/~mapleson/depot/alien.gif

--

The Doom Help Service (DHS).
Co-ordinator of rec.games.computer.doom.help (home of the DHS).

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