From: OAJ@OVUM.MHS.CompuServe.COM Subject: PUB: Video on VR Date: Tue, 13 Aug 1996 16:10:52 -0700 Organization: Human Interface Technology Lab 24 July 1996 Virtual reality business applications on video A new video shows details of eight real-life business applications of virtual reality. Called Virtual Reality: Current business applications the video has been produced by Look Multimedia for Ovum. The eight examples include the use of VR for car and engine design by Volkswagen, a virtual walk around the inside, outside and underside of a new water pumping station for Thames Water, and Mott MacDonald's VR model of a London suburb to help in planning a tramway system. There is material from a VR programme produced by Nortel for telephone training and maintenance. Marketing examples range from Airbus modelling a future plane to Electrolux providing an aid for kitchen planning, and Matsushita's virtual ideal home. An ambitious application from Computer Associates provides a VR interface to its global system management and maintenance tool The video provides the visual counterpart of eight of the user profiles in Ovum's new report Virtual Reality: Business Applications, Markets and Opportunities. The report is the first international study to focus on business applications for virtual reality. It looks at the opportunities for businesses implementing VR technology, and for suppliers of VR-related services. The video will be provided free of charge to customers of the report, and it is also available on its own. "We believe it should be a useful reference for anybody who's selling, developing or using VR tools and applications," says Tim Johnson, Managing Director of Look Multimedia. "Video is currently the only way of seeing multiple platform VR applications in the same place at the same time, so it makes sense to bring the applications together on video." The video costs 66 pounds in Europe, AS$129 in Australia and US$99 in the rest of the world. For further details contact Oliver Johnson, Look Multimedia, 1 Mortimer Street, London, WC1N 7RH, tel +44 171 255 2670/fax +44 171 255 1995 - or check out Look's web site - http://www.lookmm.com. Virtual Reality: Business Applications, Markets and Opportunities, by Jean Leston, Katy Ring and Elisabeth Kyral is published by Ovum and costs 1195 pounds in Europe, AS$2895 in Australia and US$2220 in the rest of the world. The video is included in the price. Journalists - for more information, or a free review copy of the video, please contact: Oliver Johnson Look Multimedia Tel +44 171 312 7265 (direct line) Fax +44 171 255 1995 Internet oaj@ovum.mhs.compuserve.com Compuserve MHS:oaj@OVUM Information about all Look Multimedia's videos is available on our web site http://www.lookmm.com