From: Leo Nikora <Leo_Nikora@vio.com>
Subject: NEW-PROD: Virtual i-O Virtual TV (VTV)
Date: 16 Jan 1996 22:30:04 GMT
Organization: Virtual i-O


From: Leo Nikora <Leo_Nikora@vio.com>

VIRTUAL i-O, Inc.: TV WATCHERS, VIDEO GAMERS AND MOVIE FANS FIND HOME
THEATER IN LIGHTWEIGHT HEADSET

      Leading Manufacturer of VR Headsets Unveils $399 Virtual TV

    LAS VEGAS, Jan. 5 /PRNewswire/ -- The following was released today
by Virtual i-O:

    A new product was unveiled today that will appeal both to people
who love TV, and to their family members who, at times, want to escape
it.
    The new i-glasses product, called Virtual TV (VTV)(TM), is
designed to give TV watchers, video gamers and movie fans a private,
home theater experience via an eight-ounce headset.  While wearing the
device, viewers see a sharp image which is larger than that provided
by most home theater systems, and comes at a fraction of the cost.
VTV i- glasses connect to any video source including TVs, VCRs and all
major gaming platforms from Sony, Sega and Nintendo.  The product also
works with laser-disc players and are an ideal display for new
portable digital video disc. (DVD) players being shown at CES.
    "Our product will change the way people watch video
entertainment," said Linden Rhoads, president of Virtual i-O.  "Using
the VTV product, viewers can display programming in full-color on a
virtual big screen that appears to be 62 inches in size, eleven feet
away.  The product also has built-in earphones that deliver
full-stereo sound.  And, because you wear it like normal eyeglasses,
the product lets you get really comfortable -- lying down, reclining
in a chair or draped at an angle over the arms of a couch."
    The product is also expected to be a big hit with family members
seeking some peace and quiet.
    "Anyone who lives with a channel surfer or video gamer knows how
annoying it can be when you're constantly surrounded by the sounds of
changing channels, TV shows and video game sound effects," said Linden
Rhoads, president of Virtual i-O.  "Our product provides relief and
enjoyment to both the user and the people around them.  VTV lets users
enjoy video and TV entertainment in a relaxing and fun way and lets
others in the house get some quiet time."
    Virtual i-O believes the product will appeal to a wide range of
consumers from college students to insomniacs.
    "Any college student with a roommate can see the beauty of this
product," said Rhoads.  "For example, trying to study can become an
impossible task with the TV blaring in the background.  Our product
eliminates the noise created by the TV so students with roommates can
study in a quiet environment.  At the same time, in the same room,
their roommate can watch favorite programs, movies or play video games
in a home theater environment."
    "In another application, late-night TV watchers can wear the VTV
i-glasses for viewing Letterman, Leno or Koppel without waking their
significant other," said Rhoads.  "And, because the product is worn
like eyeglasses, users can watch programs in any comfortable position
they choose -- on their backs, on their sides or sitting up."
    Earlier this year, the company successfully released a high-end
video product for the medical and dental industries that displays a
virtual screen, 80 inches in size.  The product, called Virtual
i-glasses video version, sells for $599.  The product enables patients
to watch TV, taped movies or even play video games during stressful
procedures.  Soon after visits to the dentist or doctors office,
patients began calling Virtual i-O to inquire about a home version of
the product.
    "Our decision to develop and market the VTV product was driven by
consumer demand," said Rhoads.  "Each month we get calls from
consumers who have tried the medical/dental product and want one for
their homes.  Now they'll have one."
    The VTV i-glasses are expected to reach retailers during March and
have a street price of $399.  The product will come in four colors
including: white, black, red and gray.
    VTV i-glasses is the newest product in a growing line of virtual
display devices developed by Virtual i-O -- the world leader in the
design and manufacture of virtual reality headsets.  In fact, VTV
i-glasses make use of technology Virtual i-O pioneered with its
flagship product called Virtual i-glasses.  Virtual i-glasses,
released in May 1995, connect to the PC for virtual reality gaming in
immersive, 3-D environments.  That product is sold through major
computer retailers including CompUSA, Computer City, Incredible
Universe, Hammacher Schlemmer and The Sharper Image.  Virtual PC
i-glasses have a suggested retail price of $799.
    "During the past year Virtual i-glasses have added a whole new
dimension to the way that people interact with their PCs," said
Rhoads.  "We believe that our VTV product will have a similar impact
on the way people experience television."
    Virtual i-O, Inc. is based in Seattle, Wash. and employs 200
people.  The company was founded in May 1993 by Greg Amadon and Linden
Rhoads and is supported by private investors including
Tele-Communications, Inc., Logitech International, Thomsom-CSF
Ventures and Planar Systems, Inc.

CONTACT: Dan Branley, 206-223-2365, or Adam Sugerman, 206-223-6415, or
at CES, booth #16519 Sands Expo & Convention Center, 702-691-8235,
both of Virtual i-O, Inc.

_______________________________________________________
Virtual i-O, 1000 Lenora Street #600, Seattle, WA 98121
website: http://www.vio.com/       e-mail: info@vio.com 
telephone: 800-646-3759           faxback: 206-382-0570

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