From: genreality@aol.com
Subject: ANNOUNCE: General Reality Wins Award
Date: 11 Nov 1996 23:05:55 GMT
Organization: America Online, Inc. (1-800-827-6364) (1.10)


NEWS RELEASE


Contact:
Arthur Zwern, President
General Reality Company
124 Race Street      
San Jose, CA 95126
408-289-8340
Arthur@genreality.com
www.genreality.com


General Reality Company
Wins Technology of the Year Award

Leading Virtual Reality Company Wins SBIR Technology of the Year Award
in Health & Medicine Category

November 6, 1996, San Jose, CA: General Reality Company today
announced that it won the "Small Business Innovation and Research
Technology of the Year Award" in the Health and Medicine category. The
award was presented on October 30th at Technology 2006, the leading
annual business event for technology transfer in the United
States. Sponsors of the event include the Technology Utilization
Foundation, NASA, and the Federal Labs Consortium.

The Technology of the Year Awards are presented annually in five
categories, to those organizations whose Small Business Innovation and
Research (SBIR) projects demonstrate the highest combination of
technological innovation and commercial potential. General Reality was
selected by a distinguished panel of judges for its development of the
Virtual Computer Monitor (VCM (tm)), a patent-pending device which
uses virtual reality technologies to improve computer access for
visually-impaired users. The VCM uses a virtual reality head-mounted
display with built-in head tracking and standard screen enlarger
software to provide an intuitive navigational interface for magnified
computer imagery, in a low-cost, portable access solution. The system
was developed under an SBIR grant from the National Eye Institute.

According to Arthur Zwern, president of General Reality, "We are
extremely pleased to win this award, which helps validate virtual
reality as a key driving technology for the twenty-first century. The
intuitive human interfaces General Reality develops for virtual
reality simulations are beginning to provide important benefits to the
public, just as the space program spun-off hundreds of valuable
products like velcro. We appreciate the National Eye Institute's
sponsorship, and look forward to developing this technology into
powerful enabling products for the nation's one million
visually-impaired citizens."

General Reality Company is a leading supplier of high-performance
virtual reality and motion capture products for scientific,
commercial, and public entertainment applications, with a customer
base that includes hundreds of leading researchers, Fortune 500
companies, and government agencies.

For additional information, please contact General Reality Company at
408-289-8340, FAX 408-289-8258, email arthur@genreality.com, or
http://www.genreality.com.

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